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We will be at the leading trade fair for nutrition in Cologne

The Anuga trade fair in Cologne, which takes place every two years, is considered by many to be the largest food trade fair in the world and is a very important industry event in 2023 that should definitely not be missed. That is why the company Dr. Willi Knoll GmbH & Co. KG has largely opted for active participation. In pavilion 10.2, in aisle B - at stand no. 059, visitors will find everything about the best potato products. The specialist from Krumbach, Bavaria, presents itself with a comprehensively modernised and fresh brand presence, starting with the logo and the design of the packaging to a completely revised website. We are presenting our entire range of potato products in a completely new look at the Cologne trade fair: from dumplings, rösti, gnocchi, fried potatoes, dumplings, potato gratin, bread dumplings, potato pancakes to our filled dumplings and gnocchi. Instead of the usual sales catalogue, the Bavarian company, which has always been environmentally conscious, now relies on a QR code that takes the consumer to an interactive page with information and animations. Here, the Dr. Willi Knoll products and all their characteristics are explained in an interesting and entertaining way.

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will we be

The exact point where our stand will be

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does our new stand look

A preview of what our stand will look like

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empfangt Sie

Who will wait for you and welcome you warmly

Display

A little History

The Anuga trade fair is considered the largest food fair in the world and is the industry get-together of the year. That is why Josef Maier, Europe's leading game processor and importer, is also extensively represented. In Hall 6, at Stand 049, visitors will find everything they need to know about the best game meat. The market leader from the Bavarian town of Bad Wörishofen is presenting a completely new brand identity, ranging from the product design to the website.

Josef Maier is also presenting his products in Cologne in a completely new look. Instead of the usual sales catalogue, the Bavarian company is now using a so-called magalogue, which provides interesting and entertaining information about the company in magazine form and at the same time attractively presents the extensive product portfolio as a catalogue.

Packaging

A little History

The Anuga trade fair is considered the largest food fair in the world and is the industry get-together of the year. That is why Josef Maier, Europe's leading game processor and importer, is also extensively represented. In Hall 6, at Stand 049, visitors will find everything they need to know about the best game meat. The market leader from the Bavarian town of Bad Wörishofen is presenting a completely new brand identity, ranging from the product design to the website.

Josef Maier is also presenting his products in Cologne in a completely new look. Instead of the usual sales catalogue, the Bavarian company is now using a so-called magalogue, which provides interesting and entertaining information about the company in magazine form and at the same time attractively presents the extensive product portfolio as a catalogue.

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